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Adds Baby Cream to Powder under Pipette brand.
May 21, 2020
By: Happi Staff
The race to roll out talc-free baby care formulas is on, and Amyris is the first company out of the starting gate. Amyris Inc., a synthetic biotechnology company and supplier of sustainable and natural ingredients, has rolled out “Baby Cream to Powder” under its Pipette baby brand. This safe, talc-free alternative to baby powder goes on as an easy-to-apply cream to prevent and treat diaper rash and irritation and transforms into a silky powder on skin, eliminating the risk of powder inhalation. The announcement by Amyris comes on the heels of news that Johnson & Johnson will stop selling talcum-based baby powder in North America amidst questions about its product safety. “Our Baby Cream to Powder addresses parents' concerns by eliminating dust, mess and irritation commonly associated with traditional powders,” said Caroline Hadfield, president of Pipette. “Our goal is to deliver innovative, best performing and safest, non-toxic alternative sustainable products that will help parents, babies, and families.” As with all Pipette products, 100% sugarcane-derived squalane is a main ingredient in Baby Cream to Powder, offering weightless hydration, and antioxidant-rich mango seed butter helps restore the skin's natural balance. The creamy format makes it easy to apply in those hard to reach baby rolls or along the diaper line. Pipette's Baby Cream to Powder is EWG Verified, Leaping Bunny Approved, dermatologist tested, pediatrician approved, hypoallergenic, nontoxic, vegan, and synthetic fragrance-free.
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